In 2009, amidst tremendous unrest in the entire luxury automotive industry, Acura selected G&R to produce their critically important dealer meeting. We composed a multi-faceted message – “Destination One” – to establish a humble, yet focused communication platform that enabled Acura to begin to restore trust, and the value of their brand, in the eyes of dealers.
Since then, the dealer meeting has remained the make-or break moment of the year for Acura’s sales momentum. G&R produces the whole show: compelling executive presentations, powerful reveals of current and future vehicles, product tours, sensational headline entertainment, and a wide variety of highly designed multi-media moments – from surround sound to holograms, to precision stunt drivers, live music, and A-list celebrities.
